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Education:
B.A., Professional Writing, May 2006, Michigan State University, East Lansing, MI
- Honors College
- Departmental GPA: 3.92 Overall GPA: 3.73
- Focus in Editing and Publishing and Digital and Technical Writing
- Specializations in Sociology, Economics/Business Law, and Spanish
Qualifications:
- Ability to quickly learn and master complex topics
- Strong writing and editing skills
- Experience writing for print and Web for a variety of audiences and genres
- Experience in writing and implementing marketing plans, press releases, and various technical communications
- Understanding of design principles for various audiences and genres
- Document design experience
- Illustration and graphic design experience
- Photography clean up for professional use online and in print
- Understanding of the print and publishing processes
- Knowledge of marketing principles
- Experience with usability testing, focus group research, and analysis of both
- Ability to design and assist the creation of Web sites and other multimedia
- Ability to plan and track major projects
Technical Skills
- Proficient in Adobe Design Premium CS3—InDesign, Illustrator, Photoshop, Acrobat; Microsoft Office Applications—Word, Powerpoint, Exce
- Familiar with Macromedia Dreamweaver, Flash, Fireworks, Director; Adobe Premiere; Autodesk Design
Work Experience:
Air Lift Company, Lansing, MI
- July 2006- October 2007
- Technical Writer and Illustrator
- Develop and maintain professional, easy-to-read and understand documents for customers and dealers
- Edit and comment on written corporate communications
- Write press releases, new product releases, technical articles and various other corporate and marketing communications
- Acquire, create and maintain illustrations for product installation manuals and service bulletins
- Write and edit text provided by engineering department to develop and maintain installation manuals and service bulletins
- Create and update illustrations and text for production work instructions
- Work with Web Developer to develop and maintain the content and copy for the Web site
- Develop, edit, and maintain company quality, sales and marketing documents (Including but not limited to the application guide, buyers guide, SKU guide, price lists, quality work instructions, service bulletins and new product releases)
- Assist Communications Manager with graphic design and creation and maintenance of marketing materials
- Assist Sales team with any document, image or marketing material request
- Coordinate workflow with other members of the marketing department
Michigan State University Office of Marketing and Creative Services, division of University Relations
- August 2005- May 2006
- Marketing Communications Intern
- Responsible for the compellation, writing, and editing of text
- Responsible for maintaining good relations and communication with clients and print vendors
- Responsible for the compellation, writing, and editing of textResponsible for maintaining good relations and communication with clients and print vendors
- Work with graphic artists to develop print publications
- Responsible for managing the production schedule, client liaison, and organization of print projects
- Work with graphic artists to develop print publicationsResponsible for managing the production schedule, client liaison, and organization of print projects
- Create marketing plans, creative integrated communications campaigns, and public relations projects
- Research and conduct focus group testing and analysis
Target Stores, Farmington Hills, MI
- June 2002-August 2005 (summers only)
- Cashier and stocker
- Responsible for running the register and maintaining customer relations; handling and counting of money in register and other banks
- Responsible for unloading trucks; stocking items in the stock room as well as on the store shelves and creating store displays
- Other duties included inventory of all merchandise and cleaning of back stock rooms
References available upon request